The YMCA of San Diego County is the second-largest YMCA association in the United States and the largest provider of youth programs in the county. 68% of young people in San Diego County take part in a Y program each year.
What I did
I led a team of more than 400 staff. The core of the job was shifting the culture toward programmatic impact while keeping revenue growing, so that impact and financial health reinforced each other.
I led a $15M capital campaign and the expansion of youth programs into new locations.
Why it matters
Large, federated, revenue-dependent organizations change slowly. This role tested whether culture and program quality could be moved at scale without breaking the economics.